Insights & Industry News

Independent creative Agency Bray & Co has fun with junk mail and helps you turn it into paper planes for Fidium.

This Breast Cancer Awareness Month, female-owned and led agency YARD NYC is hijacking one of the internet’s most familiar requests, “Send Nudes,” asking women to take topless selfies – for themselves. The purpose? To track visual changes in the breasts, which can be an early indicator of breast cancer.
“We know every line on our face, every gray hair on our heads, every squish on our bellies,” says Ruth Bernstein, CEO and Co-Founder of YARD NYC. “Culturally, we’re obsessed with all these other bodily changes, but we don’t even notice our own tits. So what if we turned the familiar language of sending nudes into a reminder to know your own boobs?”

TripleLift is the first partner for Uber Advertising’s U.S. offsite audience expansion. Signals built on how people move, order, and shop are no longer locked inside a single ecosystem. For the first time, advertisers can reach Uber’s high-intent audiences across the open internet.

Like most attendees, I expected Fierce Pharma Marketing to be dominated by discussions around AI, omnichannel engagement, connected experiences, and the growing role of data in healthcare marketing. Speakers discussed behavioral intelligence, real-time optimization, AI adoption, content discovery, and the need for organizations to become more agile as technology continues to reshape how patients and healthcare professionals access information.

Ahead of National Cheeseburger Day, Simpli.fi launched its inaugural Loyalty in the Real World report series, analyzing foot traffic and mobile signals across 20 top QSR burger chains to reveal critical consumer loyalty trends.

With Foursquare, Infillion becomes the first independent platform to close the advertising loop on real-world outcomes – bringing together purchase signal, visit signal, and the execution engine to turn both into results.

Broadhead announced six new hires across its creative and social teams. The investment marks a major step forward for the 25-year-old independent agency, which is best known for its data and strategy prowess and AI innovation.

Simpli.fi has announced the launch of Simpli.Hub, a self-serve advertising portal designed to help multi-location brands and franchise networks seamlessly scale localized campaigns.

THE MAYOR has been named Adweek’s #1 Fastest Growing Agency for 2026, achieving 650% revenue growth since its launch in 2022.

October 27 Chicago gathering will bring agency leaders and marketers together for candid conversations on new business, agency selection, client expectations, and growth.