4As News and Thought Leadership

Check out the latest thought leadership from the 4As and recent coverage of our offerings.

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09/14/2026

Cited Answers at Agency Speed

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08/24/2026

IRS Issues Guidance on “No Tax on Overtime”

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08/20/2026

Pricing by Algorithm: The New Regulatory Frontier

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Check Out Our Latest Thought Leadership

Dive deep into our latest comprehensive report or explore our featured initiative aimed at driving industry innovation.

Agency and Partner News

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09/28/2026

Toni Lee Communications

Minneapolis Agency Broadhead Doubles Down On Creative Talent with Six New Hires

Broadhead announced six new hires across its creative and social teams. The investment marks a major step forward for the 25-year-old independent agency, which is best known for its data and strategy prowess and AI innovation.

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09/22/2026

PR Newswire

Simpli.fi Scales Localized Advertising for Multi-Location Brands with New Simpli.Hub Portal

Simpli.fi has announced the launch of Simpli.Hub, a self-serve advertising portal designed to help multi-location brands and franchise networks seamlessly scale localized campaigns.

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09/08/2026

THE MAYOR

THE MAYOR Named Adweek’s Fastest Growing Agency for 2026

THE MAYOR has been named Adweek’s #1 Fastest Growing Agency for 2026, achieving 650% revenue growth since its launch in 2022.

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09/02/2026

NextBigWin

NextBigWin Launches Agency Growth Exchange to Address the Changing Agency Growth Landscape

October 27 Chicago gathering will bring agency leaders and marketers together for candid conversations on new business, agency selection, client expectations, and growth.

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09/02/2026

Infillion

Infillion Launches Infinite Video

Digital video now accounts for more than 60% of U.S. TV and video advertising spend, a market worth $81.9 billion this year. Most advertisers are still buying it in pieces: CTV through one vendor, OLV through another, interactive somewhere else, each format measured differently and optimized in isolation.

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08/27/2026

Sports Business Journal

How far will World Cup’s ad impact go?

Marty Blich, WPP Media’s head of sports investment and content partnerships speaks to how innovations like hydration breaks…

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08/25/2026

&Barr

&Barr Unleashes Latest Chapter of Space Coast Credit Union’s Watchdog Advertising Campaign

&Barr announces the launch of the latest chapter of Space Coast Credit Union’s (SCCU) Watchdog advertising campaign, “Banking on It.”

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08/25/2026

Sage

Marketing Agency Improves Bottom Line And Scales Finance With Sage Intacct

How does a growing marketing agency improve profitability without adding finance headcount? See how Red Door Interactive increased profitability by 6%, reduced budgeting and planning effort by 85%, and saved more than 55 hours per month through greater financial visibility and operational efficiency.

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08/20/2026

SXSW

SXSW PanelPicker – “Generation Gap: Why Marketers Are Failing Gen X and Gen Z”

Nancy Hall, CEO, US, WPP Media is part of a proposed SXSW 2027 panel alongside senior leaders from…

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08/05/2026

Direct Digital Holdings | Orange 142

Orange 142 Case Study Shows How Culturally Tailored Performance Marketing Increased Engagement for Tucson Festival of Books

Orange 142, the digital marketing agency owned by Direct Digital Holdings, has released a case study detailing how a culturally focused performance marketing campaign helped the Tucson Festival of Books broaden audience engagement, improve community outreach, and generate measurable digital results.

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