Insights & Industry News

&Barr announces the launch of the latest chapter of Space Coast Credit Union’s (SCCU) Watchdog advertising campaign, “Banking on It.”

How does a growing marketing agency improve profitability without adding finance headcount? See how Red Door Interactive increased profitability by 6%, reduced budgeting and planning effort by 85%, and saved more than 55 hours per month through greater financial visibility and operational efficiency.

Orange 142, the digital marketing agency owned by Direct Digital Holdings, has released a case study detailing how a culturally focused performance marketing campaign helped the Tucson Festival of Books broaden audience engagement, improve community outreach, and generate measurable digital results.

New case study highlights how audience-first performance marketing generated more than 6,000 meaningful conversions for one of the nation’s largest literary festivals.

Retail media is becoming a permanent pillar of the modern advertising stack—but only if brands can operationalize it well. Walmart gives advertisers powerful commerce signals. Shirofune gives them a practical way to act on them.

Allen & Gerritsen (A&G) has been named Public Relations Agency of Record for Appalachian Mountain Club (AMC), the oldest operating outdoor and recreation conservation organization in the U.S., following a competitive review. A&G will help expand AMC’s membership across generations nationwide.

Integral Ad Science welcomes accomplished AI and technology executive Lidiane Jones as CEO to lead the business’s next phase of innovation and growth. Jones brings more than two decades of experience leading product and technology organizations across enterprise and consumer software. She previously served as CEO of Bumble and Slack and held leadership roles at Salesforce, Sonos, and Microsoft.

After more than 20 years of helping organizations grow in competitive markets, MPW Marketing announced today that, effective immediately, it will operate under a new name: Trust & Proof.

Response Marketing is now StayGold. Discover why the independent agency is trading a legacy direct marketing label for a bold new philosophy centered on enduring brands, human truth, and creativity with substance.

Explore how the upcoming World Cup reshapes travel trends and local economies, as Cassandra Razzi shares insights on capturing global demand on FOX 11 LA.