Channellock, Inc. a 131-year-old plier and hand tool manufacturer has selected SFW, a Greensboro-based, full-service marketing agency, as their agency of record in a two-year deal signed in early March. The engagement will include research, strategy, digital, social media, public relations and creative, with a focus on continuing to build the Channellock brand for the next generation of tool users.

SFW, a Greensboro-based marketing agency, recently added positions in research, account management, content and social media to its staff, to better serve their growing client list.

SFW Marketing Director Ashley Dillon has been recognized by the Triad Business Journal as one of the Triad’s 40 Leaders Under Forty due to her exceptional vocational and philanthropic achievements.

Char-Broil, a division of W.C. Bradley Company based in Columbus, Georgia, has named SFW (formerly Sales Factory + Woodbine) as its marketing agency of record.