On August 6-10, 2018, the 4A’s hosted its eighth annual The Face of Talent, recognizing and celebrating a diverse group of aspiring advertising hopefuls from across the 4A’s diversity and inclusion initiatives, along with educators and agency leaders who advocate and champion diversity across the marketing communications industry. It marked the first time the weeklong series of events took place under the banner of the 4A’s Foundation, which recently brought together programs including the Multicultural Advertising Intern Program (MAIP) and its alumni association, the 4A’s scholarship & grant program, and its high school initiatives, including two New York City–based public high schools: the High School for Innovation in Advertising and Media (IAM) and the Manhattan Early College School for Advertising (MECA).

We’re asking member agency CEOs, creative leaders, strategists, media execs, futurists and new business gurus to answer five important questions affecting the industry. Here, BBDO New York’s CEO, John Osborn takes his turn providing the answers.

The 4A’s closed the first day of its flagship conference, Transformation, by unveiling the winners of the second annual 4A’s Partner Awards, which recognize creative excellence that can only be achieved through meaningful collaboration.

The 4A’s, the leading trade association representing the advertising agency business, announced the winners of its 2014 4A’s O’Toole Awards for Creative and Media Excellence during its ‘Transformation: The Idea Effect’ conference in Los Angeles.

The 4A’s, the leading trade association representing the advertising agency business, has selected the finalists for its celebrated 2014 4A’s O’Toole Awards for Creative and Media Excellence

The 4A’s, the leading trade association for the advertising industry, held its third annual Strategy Festival from Oct. 24-26, where some of the most innovative and effective case studies were presented and awarded.

Winners of the 2012 4A’s O’Toole Awards for Creative Excellence were announced this afternoon during the 4A’s annual conference Transformation LA 2012, at The Beverly Hilton in Los Angeles. Top winners Include: 72andSunny, BBDO New York, Leo Burnett Chicago and mono.

Bank of America will debut the next phase of its Bank of Opportunity campaign this week that encourages the American consumer to achieve their financial goals through savings and financial planning.