4A’s, ANA & IAB CEOs call for coalition to join forces with browser makers and delivery tech companies for self-regulation in implementing new digital ad standards.

Coalition for Better Ads Will Use Research, Advocacy to Develop and Implement New Standards

4A’s Management Practitioners Forum (Monday, March 21, 2016) – Mastering the Dynamics of Project Review moderated by Andrew Graff, CEO, Allen & Gerritsen. Speakers include Bill Duggan, Group Executive Vice President at ANA, Tom Finneran, EVP, Agency Management Services at 4A’s, and Dave Lubeck, EVP, Executive Director at Unbound/Bernstein-Rein Advertising.

An ANA/4A’s task force has developed ANA/4A’s Agency Reviews for Project Work Guidance Considerations, a white paper that provides clients and agencies with principles to help optimize the review process for project assignments.

The 4A’s and ANA have issued new guidelines outlining best-practice recommendations designed to bring industry-wide consistency to how competitive reviews for project assignments are conducted by marketers and advertising agencies.

The 4A’s, ANA and IAB have announced their plans to create a first-of-its-kind cross-industry accountability program designed to fight ad fraud.

As part of the Commercials Contracts negotiated last year between SAG-AFTRA and advertisers, all ads made under a union contract must now incorporate Ad-ID.

A 4A’s team discussed the topic of Leveraging Expertise & Scale (aka Conflicts) at an ANA Agency Relations “Members Only Conference” recently. The outline of their conversation is included here for 4A’s members to review.

The marketing-media ecosystem moved a step closer to a single, seamless asset identification process with the 4A’s Board of Directors announcing its unanimous support to make Ad-ID the industry standard by January 1, 2014.

The ANA and the 4A’s have released a Statement of Best Practices that encourages all marketers to take affirmative steps to address the serious problems of online piracy and counterfeiting.

In order to take the pulse of the industry on the current state of marketing procurement, the ANA, in partnership with the 4A’s, conducted a survey to measure practices and perceptions among professionals in three functional areas: procurement/sourcing, marketing/marketing services, and agencies. The survey was conducted online during March 2010 among a total sample of 225 respondents.

The 4A’s outlines a logical, bi-partisan process for evolving dialogue between marketer and agency that can add credibility to compensation discussions, demystify compensation parameters and restore confidence in working relationships between marketers and their agencies.