The 4A’s and the Association of National Advertisers (ANA) have jointly crafted a toolkit offering insights on compensation models for the marketing industry. This executive-level guide explores alternative compensation models that focus on better outcomes for both brands and their agencies. The toolkit outlines commonly used compensation models, provides foundational knowledge, definitions, best practices, and […]

The Wow Company’s annual survey of independent agency owners in the UK focuses on agency outlook for 2024, biggest challenges, and financial performance benchmarks.

Includes Salary Data for all Agency Sizes & Geographies via our New and Exciting Digital Dashboard Platform The 2020 Employee Compensation final report, showing salaries as of July, 2020, has just been published. The study includes salaries from agencies of all sizes and reflects responses from 363 member agency offices with over 30,000 salaries, 235 […]

On Tuesday, July 14th from 3 pm – 4:30 pm the 4A’s hosted a virtual finance committee meeting with Guest Speaker Tim Williams from Ignition Consulting Group.  Previously, Tim was a speaker at the 2019 MPF events where he presented progressive pricing approaches for agencies. The 4A’s is happy to bring to you part 2 of that […]

Aprais finds that marketers who are financially empathetic to their agency partners get better results.

Bruno Gralpois, co-founder of Agency Mania Solutions, outlines the four decisions advertisers have to make when creating successful ad agency relationships.

Includes salary data from agencies of all sizes The 2019 Employee Compensation final report, showing salaries as of May 2019, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 276 member agency offices providing data on more than 30,000 salaries for 234 job titles in 19 […]

This presentation, originally delivered to the 4A’s National Large & SAMS New Business Committee on July 31, 2019, by Brett Colbert of Colbert Group Consulting, was re-recorded by Brett Colbert on August 22, 2019.

This presentation was delivered to the 4A’s National New Business Committee on February 26, 2019 by Tracey Shirtcliff, CEO of The Virtu Group.

In this article, the World Federation of Advertisers shares highlights from its report on global media agency models and remuneration trends.

The industry is seeing more clients evolving Project-by-Project (PxP) arrangements with agencies. PxP relationships between clients and agencies create both opportunities and challenges for both marketers and marketing services firms. Members of the 4A’s community have been endeavoring to figure out best practices for dealing with the shift by some clients from annual retainer relationships with their agencies to PxP relationships.

The 2018 Employee Compensation final report, showing salaries as of May 2018, has just been published. The study includes salary data from agencies of all sizes, reflecting the responses of 333 member agency offices providing data on over 30,000 salaries for 233 job titles in 19 job categories.