Ad-Spending Growth to Slow Significantly in 2017

Ad-spending growth is poised for a significant slowdown in 2017, due to economic and political uncertainty, according to the latest forecast from Magna Global, the ad-buying agency owned by Interpublic Group of Cos.

The global ad business will see a slowdown to 3.6% spending growth next year, down from the 5.7% growth clip projected for 2016, when spending is expected to total $493 billion, Magna said. The 2017 forecast is an improvement over a June estimate that 2017 spending would grow 3.1%.

U.S. ad sales will face a slowdown to 1.7% growth in 2017, compared to 6.9% growth in 2016, according to the latest forecast, including the impact of political and Olympic spending.

Read more at the Wall Street Journal