Ad Industry Asks Congress To Overturn Broadband Privacy Rules

The ad industry is asking Congress to overturn “onerous and unnecessary” broadband privacy rules that prohibit Internet service providers from drawing on people’s Web-surfing activity without their opt-in consent.

The rules, passed last year by the Federal Communications Commission, “establish a very harmful precedent for the entire internet ecosystem,” the Association of National Advertisers, 4A’s, Interactive Advertising Bureau, Network Advertising Initiative, Data & Marketing Association and other groups say in a letter sent to lawmakers.

Read more at MediaPost