chevron-thin-left chevron-thin-right chevron-with-circle-down chevron-with-circle-right cross share spinner2 All Behind The ScenesCameosCharactersDesignDiversityFirstsLaughsLinesMusicPlanningTechWomen Planning Since its introduction to the ad industry 50 years ago, the strategy discipline has had an undeniable impact on the ways brands communicate. Alex Osborn, the Father of Brainstorming Alex Osborn, the “O” in BBDO, is widely acknowledged as the father of brainstorming. Naked Communication Launches Three founders launch a new kind of strategy and ideas agency, Naked Communications. To The Next 50 Years of Planning 4As StratFest is celebrating the 50th anniversary of account planning at the 2018 4As Strategy Festival taking place… Jay Chiat Planning Awards The 4As absorbed APG-US. A year later renamed the 4As Account Planning Awards to Jay Chiat Planning Awards. “Truth, Lies & Advertising: the Art of Account Planning” Is Published Jon Steel’s influential book, Truth, Lies & Advertising: the Art of Account Planning is published. APG Published the First “How to Plan Advertising” Handbook APG published the first How to Plan Advertising handbook. Jay Chiat Hires Jane Newman Jay Chiat hired ex-BMP planner Jane Newman and launched account planning in the U.S. The Account Planning Group Was Founded The Account Planning Group was founded with Charles Channon as its first Chair. SJIP and TBWA London Followed BMP’s Lead On Building Planning Two start-up agencies, SJIP and TBWA London, followed BMP’s lead and built in planning. TBWA was led by Nigel Bogle, John Hegarty, and John Bartle, who in 1982, started their own planning-based creative agency. Stephen King’s Account Planning department opens at JWT At Stephen King’s insistence, JWT opened its Account Planning department, comprising 24 account planners. Stanley Pollitt Co-founded Boase Massimi Pollitt (now DDB) Stanley Pollitt, former head of research and media at Interpublic agency Pritchard Wood & Patners, co-founded Boase Massimi Pollitt (now DDB). It launched with 11 people, including three account people and three researchers. The Planning Cycle is Introduced Jeremy Bullmore added The Planning Cycle to the T-Plan. Stephen King declared it to be “an absolutely universal aid to planning anything whatsover.” Back to top Sorry, nothing to see here. 1910s 1917 The desktop version of this site works better for 1024px and up resolutions.
