4A’s Announces Jay Chiat Awards Short List

The 4A’s has revealed the campaigns short-listed for the prestigious Jay Chiat Awards for Strategic Excellence.

The winners will be announced at the 4A’s 20th annual Strategy Festival in New York City Sept. 12-14. To purchase tickets, please go to this webpage.

Now in their 21st year, the annual Jay Chiat Awards honor strategic thinking and recognize ad professionals who develop breakthrough insights and initiate creative campaigns that inspire consumers and business alike. The judges were comprised of agency and marketing leaders from around the world.

The short list is as follows:

Global Strategy

  • Anomaly – Sonos, “Redefining the Category You Are In”
  • ARC Worldwide – Intel, “Intelligent Point of Sale”
  • Argonaut – Fitbit, “Find Your Fit”
  • Crispin Porter + Bogusky – Letgo, “It’s Time to Letgo”
  • Droga5 – Under Armour, “#BreaktheGame”
  • Droga5 – Under Armour, “Michael Phelps: Rule Yourself”
  • Pitch – Netflix, “An Irresistible Glimpse Behind Bars”
  • Spotify – “Thanks, 2016”
  • TBWA\Chiat\Day Los Angeles – Airbnb, “Don’t Go There, Live There”
  • TBWA\Media Arts Lab – iPad Pro, “We Hear You”

Connection Strategy

  • Anomaly – The Hershey Company/Jolly Rancher, “A New Model for the New Era of Communications – Transforming a Brand that Sucks”
  • BBDO India – P&G India, Ariel Matic “Dads #ShareTheLoad”
  • BBH New York – Sony PlayStation, “Search for Greatness”
  • Droga5 – Under Armour, “#BreaktheGame”
  • Droga5 – Chase, “Everything Unlimited”
  • Johannes Leonardo – Adidas Originals x Alexander Wang, “Strictly Wrong”
  • McCann London – L’Oréal Paris True Match, “How It Pays to Stand Up for Diversity”
  • McCann New York – State Street Global Advisors, “Fearless Girl”
  • McCann New York – U.S. Army, “Cryptaris”
  • McCann New York – U.S. Army, “White Hats Wanted”

National Strategy

  • Anomaly – Johnnie Walker, “Keep Walking America”
  • BBDO India – P&G India, Ariel Matic, “Dads #ShareTheLoad”
  • Deutsch – Volkswagen, “Life, Death, and Volkswagen’s Road to Redemption”
  • DigitasLBi Chicago – Whirlpool, “Care Counts”
  • Energy BBDO – Off the Street Club, “Kids Are Tougher than the Streets”
  • McCann New York – Lysol, “Protect Like a Mother”
  • SapientRazorfish – Dove, “Dear Media”
  • TBWA\Chiat\Day Los Angeles – Airbnb, “Don’t Go There, Live There”

Nonprofit

  • Clemenger BBDO – TAC (Transport Accident Commission), Victoria, “Towards Zero Road Safety Campaign: Meet Graham”
  • Energy BBDO – Off the Street Club, “Kids are Tougher than the Streets”
  • Leo Burnett Chicago – Brooks Running, “Rule 40: Embracing the Rule to Break the Rule”
  • Leo Burnett Melbourne – Headspace, “Reword”
  • R/GA – The Ad Council, “We Are America”

Product/Service Creation

  • AlmapBBDO – Doritos, “Mystery: Challenging a Generation”
  • Anomaly – hmbldt, “5,000 Years in the Making”
  • DigitasLBi Chicago – Whirlpool, “Care Counts”
  • J. Walter Thompson New York – Northwell Health, “The Return”
  • Periscope – BASF, “A New Age Market Strategy”
  • Periscope – Trolli, “Taking Candy Beyond the Aisle”
  • VML – Lego, “Quest To Legoland”

 Regional Strategy

  • Fanatic – Development Company of Brusnika, “The Brusnika Effect”
  • Leo Burnett Toronto – Uniqlo, “Uncommon Thread”
  • McCann New York – New York Lottery Cash4Life, “How Would You Spend It?”
  • McKinney – Equality NC, “Stop HB2”