Mindshare Awarded Skyy Spirits Media Business

Mindshare North America has been awarded media planning, implementation and digital responsibilities for Skyy Spirits, a Gruppo Campari subsidiary and distributor of premium and luxury spirits brands in North America.

The marketing and media agency will work with Skyy Spirits’ group-owned portfolio, including SKYY Vodka, Wild Turkey Bourbon, X-Rated Fusion Liqueur, Cabo Wabo Tequila and Campari.

“We are pleased to be working with Mindshare on our media planning needs as we head into what will surely be a very busy year for Skyy Spirits,” said Andrea Conzonato, Chief Marketing and Operating Officer, Skyy Spirits. “With the recent acquisition of Wild Turkey, the broad success of SKYY Infusions and the growth around the rest of our portfolio, we will be looking to strategically expand our media reach to build equity for brands among our target consumers at a time when many of our competitors are cutting back.”

The assignment will be handled by Mindshare’s Los Angeles office. Initial activity will primarily focus on supporting the existing brand portfolio through media planning, buying and value-add opportunities, as well as any innovations launched in 2010.

Gruppo Campari already collaborates with Mindshare in some of its key trading territories such as Italy, Germany and Switzerland.

“Skyy Spirits’ decision to grant Mindshare its media business reflects our agency’s success in stewarding the portfolio of parent Gruppo Campari’s globally recognized brands in several markets,” said Phil Cowdell, head of Mindshare North America. “Through a focused media strategy, we look forward to reinforcing SKYY’s reputation as a North American leader in the spirits category.”

About Mindshare
Mindshare is a global media and marketing services network with billings in excess of $23 billion (source: RECMA). The network consists of 111 offices in 76 countries throughout the North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group. For more information, please visit www.mindshareworld.com.

About Skyy Spirits, LLC
Skyy Spirits, LLC is the U.S.-based wholly owned subsidiary of Gruppo Campari (Reuters CPRI.MI – Bloomberg CPR IM) and the definitive marketer and distributor of super-premium and luxury spirits brands in North America. Launched in 1992 with the introduction of its flagship brand, SKYY Vodka, Skyy Spirits has grown exponentially, building a portfolio unrivaled in its quality, innovation and style, making it a top choice among distributors, retailers and consumers. Skyy Spirits manages Gruppo Campari’s portfolio in the U.S. of such leading brands as SKYY Vodka, SKYY90, SKYY Infusions, Campari, Wild Turkey Straight Kentucky Bourbon, American Honey, Russell’s Reserve, Cabo Wabo Tequila, Ouzo 12, X-Rated Fusion Liqueur and Jean-Marc XO Vodka. Skyy Spirits is also the exclusive U.S. distributor of Cutty Sark Scotch Whisky, The Glenrothes Single Malt Scotch Whisky, Bowmore Islay Single Malt Scotch Whisky, Auchentoshan Lowland Single Malt Scotch Whisky, Glen Garioch Highland Single Malt Scotch Whisky, Flor de Cañar Rum, Carolans Irish Cream, Tullamore Dew Irish Whiskey, Irish Mist Liqueur, Midori Melon Liqueur, ZEN Green Tea Liqueur, Hibiki Whisky and The Yamazaki Single Malt Whisky.

Skyy Spirits was founded and is headquartered in San Francisco, California. More information on the company can be found at www.skyyspirits.com. Please enjoy Skyy Spirits brands responsibly and in moderation.

About Gruppo Campari
Gruppo Campari is a major player in the global beverage sector, trading in over 190 nations around the world with a leading position in the Italian and Brazilian markets and a strong presence in the U.S. and Continental Europe. The Group has an extensive portfolio that spans three business segments: spirits, wines and soft drinks. In the spirits segment its internationally renowned brands, such as Campari, SKYY Vodka and Wild Turkey stand out. It also has leading regional brands including Aperol, Cabo Wabo, CampariSoda, Cynar, Glen Grant, Ouzo 12, X-Rated, Zedda Piras and the local Brazilian brands Dreher, Old Eight and Drury’s. Its wine segment boasts the global brand Cinzano, as well as important regional brands including Liebfraumilch, Mondoro, Odessa, Riccadonna, Sella & Mosca and Teruzzi & Puthod. The soft drinks segment comprises the non-alcoholic aperitif Crodino and Lemonsoda as well as its respective line extension dominating the Italian market. The Group employs over 2,000 people. The shares of the parent company, Davide Campari-Milano S.p.A. (Reuters CPRI.MI – Bloomberg CPR IM), are listed on the Italian Stock Exchange. www.camparigroup.com.

Primary Contact:
Jenny Hackett
Mindshare
(312) 242-1190
[email protected]