Mangan Holcomb, Le Bonheur Children’s Earn More National Recognition

Arkansas advertising agency Mangan Holcomb Partners client Le Bonheur Children’s Hospital in Memphis, Tennessee, and its foundation recently received five gold Aster Awards. The Aster Awards program, which attracts thousands of entries annually, recognizes healthcare marketing professionals for excellence in advertising.

These latest accolades reaffirm Mangan Holcomb’s position as a regional leader in healthcare marketing.

Le Bonheur Children’s Hospital received gold Asters in the Invitation, Outdoor Transit and Brochure Advertising/Multipage categories. The special Valentine’s Day invitation created for the Le Bonheur Foundation asked supporters to attend a private performance by the Memphis Symphony Orchestra. In the Outdoor Transit category, Le Bonheur won for a “Safe Kids” vehicle wrap that reminds the community of the vital pediatric services the hospital provides each day. The Le Bonheur brochure depicted images of the new facilities and information about the latest enhancements at the hospital.

The Le Bonheur Foundation also won two gold Aster Awards for documents it created internally based on the campaign Mangan Holcomb Partners created.

These winning categories included Magazine Publication/Series and Foundation/Fundraising.

In addition, collateral materials for Le Bonheur’s Neuroscience Institute earned a silver Aster in the Service Line-Other/Miscellaneous category.

The hospital received a silver Aster in the Direct Mail Piece category for materials created to support the iGive4Kids fundraiser, which provided Le Bonheur patients with Valentine’s Day cards during the week of February 12–15.

About Mangan Holcomb Partners
Established in 1972, Mangan Holcomb Partners is a full-service marketing, advertising and public relations agency providing clients with integrated marketing communications strategies using Power Ideas. The agency represents clients throughout the Midsouth and Midwest in the healthcare, agriculture, banking, higher education, tourism and transportation industries. Mangan Holcomb Partners is a member of the prestigious 4A’s. For more information, visit ManganHolcomb.com or stay connected at Facebook.com/ManganHolcomb.

About the Aster Awards
The Aster Awards is a medical marketing awards competition in which healthcare organizations and advertising agencies compete against similarly sized competitors from across the nation and around the world. Entries designed, printed and/or distributed the previous year are scored, judged and recognized for excellence in healthcare marketing and advertising. The Aster Awards is sponsored by Creative Images Inc., an internationally recognized firm specializing in strategic healthcare marketing.

Primary Contact:
Sharon Tallach Vogelpohl
(501) 376-0321
[email protected]