Beck’s Selects Publicis New York and Publicis Modem East for Global Advertising Assignment

Anheuser-Busch InBev, the leading global brewer and one of the world’s top five consumer products companies, awards Publicis New York and Publicis Modem East the global advertising assignment for Beck’s. Publicis New York will be the global lead agency working in partnership with Publicis Modem East as the global digital lead.

“We’re excited about working with the Publicis team in creating a powerful new story for this global brand, one that it most definitely deserves,” said Jorn Socquet, Global Brand Director of Beck’s.

“We are thrilled to be partnering with Anheuser Busch InBev on Beck’s. There is a huge opportunity to change the conversation around Beck’s and particularly in the U.S.,” commented Joe McCarthy, Chief Executive Officer of Publicis New York.

“Given the expanding role digital plays in the category, creating excitement, engagement and connections, we can’t wait to help Beck’s further expand their presence and depth in the digital arena,” stated Dani Nadel, President of Publicis Modem East.

According to Susan Gianinno, Chairman and Chief Executive Officer of Publicis Worldwide in the USA, “We are pleased to be back in the beer business with what is arguably one of the best beers in the world, Beck’s.”

The new relationship begins immediately.

About Anheuser-Busch InBev
Anheuser-Busch InBev is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, and has established an American depositary receipt facility in respect of its ordinary shares (OTC: AHBIY). It is the leading global brewer and one of the world’s top five consumer products companies. A true consumer-centric, sales driven company, Anheuser- Busch InBev manages a portfolio of nearly 300 brands that includes global flagship brands Budweiser, Stella Artois and Beck’s, fast growing multi-country brands like Leffe and Hoegaarden, and strong “local jewels” such as Bud Light, Skol, Brahma, Quilmes, Michelob, Harbin, Sedrin, Klinskoye, Sibirskaya Korona, Chernigivske and Jupiler, among others. In addition, the company owns a 50 percent equity interest in the operating subsidiary of Grupo Modelo, Mexico’s leading brewer and owner of the global Corona brand. Anheuser-Busch InBev’s dedication to heritage and quality is rooted in brewing traditions that originate from the Den Horen brewery in Leuven, Belgium, dating back to 1366 and the pioneering spirit of the Anheuser & Co brewery, established in 1860 in St. Louis, U.S. Geographically diversified with a balanced exposure to developed and developing markets, Anheuser-Busch InBev leverages the collective strengths of its 120,000 employees based in operations in over 30 countries across the world. The company strives to be the Best Beer Company in a Better World. On a combined basis for 2008, the company would have generated revenues of 39 billion USD. For more information, please visit: www.ab-inbev.com.

About Publicis New York
Publicis New York is part of Publicis in the USA, the North American regional operating unit of Paris-based Publicis Worldwide, the largest global advertising network within the Publicis Groupe holding company. Among Publicis New York’s clients are P&G, Citi, Nestle, L’Oreal, The Coca-Cola Company, T.G.I. Friday’s, Whirlpool, Inc. and the Ad Council. For more information, please visit www.publicis-usa.com.

About Publicis Modem East
In the USA, Publicis Modem is the digital and direct entity of Publicis in the USA.  The entity operates in two stronghold locations, East and West, with offices located in New York and San Francisco. Publicis Modem East clients include LG Electronics, General Mills, Subway and Marriott.  For more information, please visit www.publicismodem.com.

About Publicis Groupe
Publicis Groupe [Euronext Paris: FR0000130577] is the world’s fourth largest communications group. In addition, it is ranked as the world’s second largest media agency, and is a global leader in digital and healthcare communications. With activities spanning 104 countries on five continents, the Groupe employs approximately 44,000 professionals.

Primary Contact:
Chris Shumaker
Publicis USA
(212) 279-6348
[email protected]

Secondary Contact:
Christie Giera
Publicis USA
(212) 279-5748
[email protected]