Kohler Co. Selects Carat for Global Media Services

Kohler Co. today announced that it has selected Carat to provide global media services on behalf of the KOHLER brand. Specifically, Carat will provide consumer and trade media planning and buying services across all platforms in several key markets including the Americas and EMEA.

Kohler Co., a global leader in products and services that impact living environments including kitchen and bath products and fine home furnishings, selected Carat following a competitive media agency review that included incumbent Starcom.

“We were impressed with Carat’s integrated global account management structure and philosophy across all media touch points, offline and online,” said John Engberg, Manager – Global Media & Web Development. “Carat brought forward global ideas that bring to life the KOHLER brand and THE BOLD LOOK OF KOHLER in locally relevant ways that drive a connection with our customers – an approach that matched what we are looking for in an agency partner.”

“We’re excited and proud that Kohler has selected Carat’s global network of media talent to build connections with consumers around the world,” said Scott Sorokin, President of Carat. “We look forward to a partnership with Kohler across multiple regions based upon a shared vision of category leadership and innovation conveyed via communications.”

About Kohler Co.
Founded in 1873 and headquartered in Kohler, Wis., Kohler Co. is one of America’s oldest and largest privately held companies. Kohler is a global leader in the manufacture of kitchen and bath products, engines and power generation systems, cabinetry, tile and home interiors, and an international host to award-winning hospitality and world-class golf destinations. For more information, visit www.KOHLER.com.

About Carat
Carat is a global independent media communications network, with over 100 offices in over 80 countries. Carat is transforming communications – creating communications that transform clients’ businesses and leading transformation of the communications world. Carat provides a full range of services – including media and market research; communications planning; media planning and buying; multicultural communications; corporate trade; branded entertainment; direct and digital marketing; experiential and sponsorship services; and marketing analytics and consulting. Carat is part of the Aegis Group – a leading marketing services company listed on the London Stock Exchange. For more information, visit the company’s website at http://www.carat.com.

Primary Contact:
Todd Weber
Kohler Co.
(920) 457-4441 x72707
[email protected]

Secondary Contact:
Adrienne Scordato
Aegis Media North America
(917) 326-7117
[email protected]