GSD&M Idea City Promotes Four to Senior Vice President

GSD&M Idea City announced this week the promotion of four executives. David Matathia, Marianne Malina, Scott Moore and John McGrath have all been named Senior Vice President. Matathia was also named Chief Strategist over the agency’s marketplace planning department.

“David, Marianne, Scott and John have consistently proven themselves as leaders at the agency and in the industry,” said Duff Stewart, president and CEO of GSD&M Idea City. “They are key players in our ongoing success as an agency.”

As Chief Strategist, Matathia will lead the agency’s Planning Department and will continue to steward the BMW Idea Team. After joining the agency six years ago as a planner, Matathia proved his multi-disciplined talent working on notable clients including Southwest Airlines, PGA TOUR, United Health Group and BMW. It was his work on BMW that led him to become account head and eventually guide the agency to winning the global BMW business.

In the ten years Malina has been at the agency, she has effectively managed relationships across various departments. As SVP, group account director, she will continue to guide the agency’s Kohler and Southwest Airlines accounts.

During his four years at the agency, Moore has managed multiple AT&T accounts and has consistently been heralded by his clients as one of the most valuable contributors to their business. As SVP, group account director, Moore will lead the agency’s ACE Hardware, Caesars and Horseshoe accounts.

Over the past three years, McGrath has helped guide the agency through key transitions and challenges and has proven himself an effective leader and steward of the agency brand. As SVP, communications, McGrath will continue to lead the agency’s communications function and build agency relationships across the marketplace, industry and communities.

About GSD&M Idea City
GSD&M Idea City is a leading marketing communications and advertising company that has helped grow some of the world’s most successful brands. For more information, go to www.IdeaCity.com. GSD&M Idea City is part of Omnicom Group, Inc. (NYSE:OMC).

Primary Contact:
Melanie Mahaffey
GSD&M Idea City
(512) 242-4594
(512) 736-6022
[email protected]