Carat Appoints Taylor as EVP Managing Director of its West Coast Operation

Susan Taylor has been named to the new role of EVP, Managing Director of Carat’s West Coast offices (Los Angeles and San Francisco). In addition to local responsibilities, Taylor, previously served as EVP Managing Partner for PHD on the West Coast. At Ph.D., she was responsible for several new business wins almost doubling the office billings during her tenure.

Taylor has worked on both sides of the agency business—creative and media—including serving as SVP, Director of Operations at Serino Coyne—a full service agency specializing in live theatre marketing across the country—overseeing campaigns for The Lion King, Wicked, Jersey Boys and Mamma Mia! Taylor’s early career was spent in movie marketing both as client and agency at Orion Pictures, Universal Pictures and DDB.

Carat President Martin Cass said: “Our current West Coast business and aspirations for future growth warranted a senior manager with extraordinary leadership skills and gravitas. I know Susan will help us build an even stronger and more vibrant base in the West.”

Taylor said: “Carat is first class operation combining strategic innovation, digital leadership and ‘street smarts’ for a truly unique service offering. It is a real honor to be a part of this team.”

Primary Contact:
Adrienne Scordato
Aegis Media North America
(917) 326-7117
(646) 643-2692