Draftfcb Chicago Adds Award-Winning Producer Rob Farber To Staff

Continuing its string of new senior hires, Draftfcb Chicago announced today that award-winning producer Rob Farber has joined the agency as executive producer (broadcast) for the agency’s Miller Lite account. Farber will report directly to Draftfcb Chicago Director of Creative Production Services Dan “Ziggy” Zigulich.

An industry veteran, Farber has been recognized with a host of awards throughout his 20-plus year career, including ADDYs and Effies, and his work on the “Knicks Fans Know” campaign, directed by Spike Lee, was recognized with an Emmy Award.

“Rob brings just the right combination of world-class experience in both the traditional and integrated worlds, a charming bedside manner and no-nonsense street smarts,” said Zigulich. “He’s respected in the production community as smart, tough and fair, coaxing the best from his teams, and never satisfied with ‘good enough.’ We’re looking to him to lead the efforts of the entire Miller Lite production team during a very ambitious season.”

Farber’s career includes work at some of the ad industry’s most storied agencies—JWT, Ogilvy & Mather and Grey Advertising—as well as the creative hot-shop StrawberryFrog. He also produced the initial campaign that launched Discovery Channel for Kids network.

In 2000, Farber wrote, directed and produced a 33-minute short film entitled The Pirates of Central Park that earned him Best Debut Director and Best Children’s Film honors at the New York International Film & Video Festival; and in 2004, he branched out on his own and founded Rogue Producer, Inc.

For Farber, the decision to relocate from New York, New York, to Chicago, Illinois, was surprisingly easy.

“For me, it really is all about the work,” said Farber. “And when the opportunity to work with Ziggy at one of the industry’s biggest agencies on an iconic brand like Miller Lite presented itself, it was simply too good to pass up.”

About Draftfcb
Draftfcb is the first holistic, global marketing communications agency to operate against a single P&L, with a network that spans 96 countries and employs more than 9,500 people.  The agency is driven by The 6.5 Seconds That MatterSM, a creative expression recognizing the brief period of time marketers have to capture consumers’ attention and motivate them to act. With nearly 140 years of combined expertise, Draftfcb has roots in both consumer advertising and behavioral, data-driven direct marketing.  It firmly believes there is no way to separate creativity from accountability, which it refers to as Return on IdeasSM. The agency is part of the Interpublic Group of Companies (NYSE:IPG). For more information, visit www.draftfcb.com.

Primary Contact:
Joshua Dysart
Draftfcb
(312) 425-6011
[email protected]