100th Anniversary

Celebrating the people, agencies and ideas that drive the advertising business.
Interactive Timeline | Special Content | Advertising Greats
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Summer Learning Series

Feed Your Mind This Summer With Our New On-Demand Series

Featuring the best lessons from the 4A’s learning library, five top experts take you on a learning journey dedicated to topics that include: media & data, digital technology, diversity & inclusion, and account management.

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Executive Leadership Program

An Invaluable Learning Experience For Future Agency Leaders.

Session in New York (September 12th – 14th).

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4A’s Stratfest 2017

Data + Humanity

Planning Redefined

Join Us September 12-14 — Explore the new frontier in planning, where data and human insight come together to inspire…

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Featured Learning Opportunities

IPA Foundation Certificate

Introducing the North American Edition of the IPA Foundation Certificate.
A highly coveted credential for new industry hires.

Online exam scheduled for Monday, October 2, 2017.
Deadline to register is Friday, August 25, 2017.

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Launch For Leaders

Preparing Experienced Managers for the Next Stage in Their Careers

Session in New York City (September 20th – 21st)
Session in Kansas City (October 3rd – 4th)

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Industry and Agency Advocacy

The 4A’s works to elevate member agencies and the advertising industry in general.


Lead. Follow. Or step aside.

Let's Do This

New blood is good for the system.

Rally the troops

When being the company know-it-all is a good thing.


Friends, meet other friends.

Huddle Up

4A's Industry Partners