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Decisions 2026

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Washington, D.C. – February 11
Boston, MA – March 25
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11/13/2025

Re-Evaluating Internship Programs in Media, Advertising and Tech

The low-cost internship model is dead. This 4As guidance paper will show you how to move from risk exposure to competitive advantage.

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Guidance, Paper

From Cost Center to Value Driver: How Agencies Can Monetize Tech Investments

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Trending Topics

The latest updates, buzz and insights on topics 4As members are talking about.

Artificial Intelligence

AI

It’s the technology we’ll all be using eventually. Get in front of the rumors and rhetoric with expert opinions and resources.

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Media

Media

You’re the bridge between creative ideas and the audiences your clients are trying to reach. We’re here to support you.

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Strategy

Strategy

You put in the work behind the work. Get the tools and resources you need to do it better.

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Connect at 4As Events

Get first-hand insights when you meet, participate and engage with other members at our in-person and virtual events.

12/09/2025

The Five Deadly Sins of Presenting Creative Work
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12/10/2025

Monthly Research Webinars
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4As News and Thought Leadership

Catch up with the latest and most relevant industry updates with our curated collection of stories.

Agency & Partner News

Catch up on the latest and most relevant industry updates.

12/02/2025

George P. Johnson Experience Marketing

Project Worldwide launches India/South Asia “Project Hub” in Bangalore

New regional hub unites Project Worldwide’s specialist agencies to deliver integrated, end-to-end brand solutions across India and South Asia.

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11/21/2025

VML

Why Black Friday Starts in the Algorithm

Retail success this holiday shopping season isn’t merely about discounts. It is about mastering the marketplace algorithms that dictate whether your products are seen by consumers.

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11/20/2025

Walrus

Grubhub and Walrus Summon the Food

Food delivery favorite Grubhub launched “Summon the Food,” a bold new brand campaign showing diners how easy it is to get the food they want from the restaurants they love.

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11/20/2025

Joybyte

Joybyte Promotes Myriah Castillo to President Following Record Growth

Joybyte, the No. 1 influencer-led social marketing agency and fastest growing TikTok Shop Certified Agency in the United States, has promoted Myriah Castillo to president.

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11/14/2025

Mower

Mower Study Uncovers Emotional and Economic Forces Shaping Americans’ Travel Decisions

As one of the nation’s leading independent advertising, marketing and PR agencies specializing in travel and tourism for more than 40 years, Mower has released proprietary research uncovering how emotions—not just economics—are driving Americans’ travel decisions.

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11/11/2025

Allen & Gerritsen

Allen & Gerritsen (A&G) Lands Massport

Massport has selected Allen & Gerritsen (A&G) as its Brand Marketing and Social Agency of Record. The assignment is the result of a highly competitive client-led RFP process involving 20+ agencies, and marks the agency’s fifth recent win across travel and tourism organizations as its reputation in destination expertise continues to grow.

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11/07/2025

AbelsonTaylor Group

Elsa Varghese, M.D., Joins AbelsonTaylor Group as Medical Strategy Director

AbelsonTaylor Group has appointed Dr. Elsa Varghese as Medical Strategy Director, bringing her extensive experience in medicine, digital innovation, and clinical education to the agency’s science-driven healthcare marketing efforts.

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11/07/2025

AbelsonTaylor Group

Sara Brandt Joins AbelsonTaylor Group as SVP, Head of Media for ATActivate

AbelsonTaylor Group has appointed Sara Brandt as Senior Vice President, Head of Media for ATActivate, its full-service, data-driven media division.

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11/03/2025

BarkleyOKRP

The Andy Warhol Death Kit by BarkleyOKRP

BarkleyOKRP introduces ‘The Warhol Death Kit’—a limited-edition art box that invites people to reframe death as a final expression of their life.

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11/03/2025

Artists&Outlaws

A New Day in Advertising—Industry Veteran Shari Day Rebrands bohan as Artists&Outlaws

A New Day in Advertising—Industry Veteran Shari Day Rebrands bohan as Artists&Outlaws. Dramatic first look at the female-led agency’s new aesthetic reveals a bold celebration of the heart of an artist, the spirit of an outlaw.

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Our Resources.

From internships and career development to best practices and continuing education, take advantage of these actionable resources to achieve your goals.

4As Coaching for Growth

4As Coaching for Growth In today’s business environment, coaching is a powerful tool for growth, enhancing performance, and…

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4As Training Subscription Plan

Take advantage of training programs for your entire agency for one annual fee.

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4As Agency Search Tool

Starting a new agency search? Looking for a contact? Exploring opportunities? Start your agency search here.