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4As Foundation Annual Impact Report

Learn about the progress, partnerships and long-term investments shaping a stronger, more resilient talent pipeline across advertising.

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Webinars

Stay sharp and keep learning with live and recorded webinars. Explore success strategies, discover new tools and solutions and gain practical takeaways. Hear from 4As members and partners sharing what’s working and why from wherever you are.

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I’m New Here

A members-only community for anyone new to an agency career. Get what you need to know, grow and succeed in our industry. Peer connections, mentorship, real talk to help you learn the ropes. Because being new does not have to mean figuring it all out on your own.

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Look Ahead 2026

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Trending Topics

The latest updates, buzz and insights on topics 4As members are talking about.

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AI Photo Booth Decisions

Artificial Intelligence

AI

It’s the technology we’ll all be using eventually. Get in front of the rumors and rhetoric with expert opinions and resources.

AI Photo Booth Decisions
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Media

Media

You’re the bridge between creative ideas and the audiences your clients are trying to reach. We’re here to support you.

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Account & Project Management

Account & Project Management

Drive better processes, client relationships and results with actionable information, insight and resources.

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Technology & Data

Technology & Data

Take advantage of innovation to drive performance and insight, internally and across campaigns.

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Brand Strategy

Brand Strategy

Building and nurturing a strong, intentional agency brand helps attract and retain the right clients.

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04/30/2026

4As Presents: GenJam at Mother

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GenJam is a first-of-its-kind Generative AI Jam for agencies, designed in the Machine Cinema format and powered by LTX Studio. It brings together top creative talent, agency leaders and the 4As to explore the future of creativity and technology in real time.

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Connect at 4As Events

Get first-hand insights when you meet, participate and engage with other members at our in-person and virtual events.

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04/21/2026

Account(able) Leadership
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04/21/2026

Account(able) Leadership
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4As News and Thought Leadership

Catch up with the latest and most relevant industry updates with our curated collection of stories.

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04/21/2026

As Adland Talks Itself Down, Justin Thomas-Copeland Is Rebuilding the 4As for the Next Era

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04/20/2026

Talent Is the Strategy: What the 4As Foundation’s 2025 Impact Report Signals for Our Industry

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04/17/2026

Solving the Live Event Measurement Gap

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Agency & Partner News

Catch up on the latest and most relevant industry updates.

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04/03/2026

GetYourGuide

GetYourGuide Launches Global Brand Campaign “Book Forward to It,” Reframing How Travelers Think About Planning

GetYourGuide, the world’s leading marketplace for travel experiences, has unveiled its 2026 global brand campaign and platform, “Book Forward to It.”

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04/02/2026

NinjaCat

AI Adoption Is Widespread in Marketing, but AI Maturity Is Not

NinjaCat, the AI-enabled data and analytics platform made for marketing, today announced the results of a brand new survey on the state of AI maturity within the marketing industry.

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03/31/2026

Vendi Advertising

Web & PDF Accessibility: The 2026 Deadline You Can’t Ignore

If you’re an agency that serves government and healthcare clients, you likely have April 24, 2026 circled on your calendar.

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03/30/2026

AbelsonTaylor Group

AbelsonTaylor Group Announces the 2026 Class of nextgenerATion Summer Interns

Leading healthcare advertising and marketing firm AbelsonTaylor Group has selected nine students and recent graduates for its 2026 nextgenerATion summer internship program.

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03/23/2026

Blockgraph

Political TV, at the Speed of the Campaign

Blockgraph introduces faster, near real-time audience targeting for political campaigns—built around real electoral districts and first-party data. Plan, activate, and measure across TV and streaming with the speed, precision, and accountability campaigns demand.

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03/18/2026

VML

bet365 and VML Launch “Winning is Everything” Brand Campaign Across the U.S and Canada.

VML launched its first work for bet365 global leader in online sports betting, since being named agency of record in US and Canada. Just in time for March Madness, “Winning is Everything.” aimed at passionate and knowledgeable sports and casino fans.

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03/18/2026

Direct Digital Holdings | Orange 142

Orange 142 Finds Short Travel Videos Earn Four Times the Views on TikTok

Orange 142, LLC (“Orange 142”), a division of Direct Digital Holdings (Nasdaq: DRCT), today released new analysis from its Social Media Council examining how travel content performs within TikTok’s search-driven discovery environment.

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03/17/2026

&Barr

First Internet Bank selects &Barr as its Media Agency of Record

&Barr announces it has been selected by First Internet Bank as its media agency of record, where it will lead integrated media strategy and execution to support the bank’s national growth objectives.

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03/17/2026

Resonate

Resonate Announces Cortex, Driving the Marketing Campaign Lifecycle with Agentic AI for Superior Performance

Resonate Cortex is an agentic marketing platform that delivers better campaign performance through embedded predictive consumer intelligence, so marketers unlock growth, move faster, and cut waste.

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03/17/2026

Direct Digital Holdings | Orange 142

Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency

Ignition+ partners with brands to simplify complex media buying, and bring greater clarity and control to enterprise media investment.

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Your Career.
Our Resources.

From internships and career development to best practices and continuing education, take advantage of these actionable resources to achieve your goals.

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4As Coaching for Growth

4As Coaching for Growth In today’s business environment, coaching is a powerful tool for growth, enhancing performance, and…

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4As Training Subscription Plan

A curated selection of training programs for your entire agency, all for one annual fee. Find courses for rising talent, managers and leaders. Empower your teams to help your agency succeed.

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4As Agency Search Tool

Starting a new agency search? Looking for a contact? Exploring opportunities? Start your agency search here.

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